Barbie fashion, including handbags, is heading for the big time! Mattel Inc., maker of the Barbie Doll, is launching it's own brand of accessories for adults in collaboration with such designers as Judith Leiber (famous for her intricate handbags) and Anya Hindmarch.
The dip in Barbie doll sales lead the company to expand it's market and target adult women who grew up playing with Barbie. The line will at first only be available at Fred Segal Flair in Santa Monica, California but will eventually expand to other boutiques.
The items are rather expensive but Mattel is hoping this will add to the products as an exclusive name brand. Watch for the addition of the "Barbie Luxe" designer line at a store near you!
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